{"title":"Glenmorangie","description":"\u003ch4 class=\"AnswerParser_AnswerParserH4__ghxg8\"\u003eGlenmorangie: A Story of Innovation and Legacy\u003c\/h4\u003e\n\u003cp\u003e\u003cspan class=\"AnswerParser_TextContainer__z_Iiv\" data-testid=\"youchat-text\"\u003eIn\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e1843\u003c\/strong\u003e, William Matheson purchased a brewery in the town of Tain, Scotland, marking the beginning of what would become one of the most revered whisky brands in the world. Initially, the distillery operated using\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003erepurposed gin stills\u003c\/strong\u003e, which contributed to the light and delicate nature of the spirit—a characteristic that endures to this day.\u003c\/span\u003e\u003cspan class=\"AnswerParser_TextContainer__z_Iiv\" data-testid=\"youchat-text\"\u003eThe brand saw a significant transformation under the leadership of Gordon Smart, who served as distillery manager for a remarkable\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e50 years (1920–1970)\u003c\/strong\u003e. Gordon Smart, the son of a previous distillery manager, carried on his family’s legacy with dedication and expertise. As he jokingly put it, \"Nepotism and consistency always make for great whisky.\" His stewardship helped solidify Glenmorangie’s reputation for excellence.\u003c\/span\u003e\u003cspan class=\"AnswerParser_TextContainer__z_Iiv\" data-testid=\"youchat-text\"\u003eDespite experiencing challenges during the\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e1930s\u003c\/strong\u003e, including temporary closures, the distillery made a pivotal decision in\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e1959\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eto refocus its efforts on producing\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003esingle malt whisky\u003c\/strong\u003e. This move marked a turning point, and by the mid-20th century, Glenmorangie was making steady progress. Eventually, it achieved the distinction of becoming\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eScotland’s best-selling single malt whisky\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eby the 1990s.\u003c\/span\u003e\u003cspan class=\"AnswerParser_TextContainer__z_Iiv\" data-testid=\"youchat-text\"\u003eIn\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e1995\u003c\/strong\u003e, Dr. Bill Lumsden joined Glenmorangie and initiated the\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eWood Finish Programme\u003c\/strong\u003e, a revolutionary approach to whisky maturation. This innovation introduced a variety of cask finishes that added depth and complexity to the whisky, further cementing Glenmorangie’s reputation as a pioneer in the industry.\u003c\/span\u003e\u003cspan class=\"AnswerParser_TextContainer__z_Iiv\" data-testid=\"youchat-text\"\u003eToday, Glenmorangie’s\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e12 towering stills\u003c\/strong\u003e, some of the tallest in Scotland, produce a light, ethereal spirit that has become a hallmark of the brand. Combined with its\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eever-innovative approach\u003c\/strong\u003e, Glenmorangie remains a favorite among whisky enthusiasts worldwide.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"glenmorangie-14-years-old-quinta-ruban","title":"Glenmorangie 14 Years Old Quinta Ruban","description":"\u003cp\u003e750ml Scottish Single Malt Whisky\u003c\/p\u003e","brand":null,"offers":[{"title":"Default Title","offer_id":48776532852929,"sku":"5010494951820","price":1050.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0800\/9308\/5889\/files\/Glenmorangie-Quinta-Ruban14.jpg?v=1731426309"},{"product_id":"glenmorangie-triple-cask","title":"Glenmorangie Triple Cask","description":"\u003cp\u003e750ml Scottish Single Malt Whisky\u003c\/p\u003e\n\u003cp\u003eBourbon, New Charred Oak, Rye cask.\u003c\/p\u003e","brand":null,"offers":[{"title":"Default Title","offer_id":48776533934273,"sku":"5010494991734","price":565.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0800\/9308\/5889\/files\/Glenmorangie-Triple-Cask_75623d50-19c1-412c-803a-84582b8c63ba.jpg?v=1731426345"},{"product_id":"glenmorangie-signet","title":"Glenmorangie Signet","description":"\u003cp\u003e750ml Scottish Single Malt Whisky\u003c\/p\u003e","brand":null,"offers":[{"title":"Default Title","offer_id":48776539046081,"sku":"5010494574838","price":3599.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0800\/9308\/5889\/files\/GlenMo-Signet_cfffd3c4-7186-4d38-a431-6bed3e90a05e.jpg?v=1731426532"},{"product_id":"glenmorangie18yearsold","title":"Glenmorangie 18 Years Old","description":"\u003cp\u003e750ml Scottish Single Malt Whisky\u003c\/p\u003e","brand":null,"offers":[{"title":"Default Title","offer_id":48776565620929,"sku":"5010494564839","price":2299.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0800\/9308\/5889\/files\/Glenmo18infiita.jpg?v=1763115042"},{"product_id":"glenmorangie-12-years-old","title":"Glenmorangie Original 12 Years Old","description":"\u003cp\u003e750ml Scottish Single Malt Whisky\u003c\/p\u003e","brand":null,"offers":[{"title":"Default Title","offer_id":48817358438593,"sku":"5010494990409","price":645.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0800\/9308\/5889\/files\/Glenmorangie-12.jpg?v=1733128360"}],"url":"https:\/\/www.whisky-shop.co.za\/collections\/glenmorangie.oembed","provider":"Whisky Shop","version":"1.0","type":"link"}